Korean girl group SNSD’s management agency SM Entertainment revealed yesterday that SNSD’s Taeyeon, Tiffany and Seohyun will form a new SNSD subunit called Taetiseo, reported Korean media.
SM Entertainment said Taetiseo will release their new mini-album Twinkle on May 2.
It added that the subunit will have a very different musical and fashion style from the nine-member SNSD, one of the most popular girl groups in Korea.
Introducing subunits for highly popular music groups is a common practice in both Korea and Japan.
Groups like Korean boy band Super Junior and massive Japanese girl group AKB48 have undergone some form of ‘cell division’ at one point or another, resulting in subunits such as Super Junior-M and Super Junior-T, as well as DiVA, which is made up of ten AKB48 members.
It is a move that carries many benefits.
The subunit does not require much promotion as the members are already well-known and can bank on the popularity of the music group they belong to.
Introducing a subunit also allows group members to try out different brand concepts without affecting the branding of the main group.
Most importantly, subunits mean a new source of revenue for the music group’s management company, as fans of the individual members involved in the subunit’s activities will most likely buy the subunit’s music and merchandise in addition to that of the main group.
Popular girl group Girls’ Generation’s photos from the past are garnering a lot of attention.
The photos were posted on an online community with the title, ‘Girls’ Generation’s photo from the past.’
Photo shows Girls’ Generation during their trainee in SM Entertainment 7 years ago. The photo showed Seohyun, Yuri, Sooyoung, Yoona’s real name on the top of each person’s photo.
Seohyun is seen wearing beanie hat, Sooyoung in a black jumper with putting a ‘V’ sign especially her tanned skin as well as showing off her youthful image.
Girls’ Generation for the first time since its debut in 2007, formed a unit ‘Taetiseo’ using the first letter of each member’s name is eye-catching.
Super Junior has a unit K.R.Y name was based on the member initial however it’s rare to have a name ‘Taetiseo’ that is slightly difficult to pronounce and unfamiliar. Other girl group has many instances of selecting a separate cute name such as Orange Caramel (After School), Pixie (Rainbow).
This can be interpreted as Girls’ Generation members each have high awareness there is no need of a completely different name. Taetiseo is enough to recall Taeyeon, Tiffany, and Seohyun.
SM Entertainment staff explained, “Girls’ Generation unit does not have a set member but will be different based on the future music and concept. It will be interesting to find out which member will be joining the unit group. As the members forming the group will continuously change we set the unit name taking the first letter of each member as not to confuse the public.”
Taetiseo’s mini-album ‘Twinkle’ is set to release online worldwide on April 29. The song is funky soul and medium tempo dance to reminisce of Stevie Wonder’s music style of 70s and 80s.
The members displayed their vocal skills that couldn’t be fully shown during Girls’ Generation. Taeyeon explained, “During Girls’ Generation the synchronized choreography was most important however as a unit we only have 3 members so we focused more on vocals rather than the choreography. I believe that’s the biggest difference from Girls’ Generation.
Continuing on, “We felt pressure as many were curious about our first stage, however just like the lyrics we tried our best to perform well with confidence.” Seohyun added, “For me my voice wasn’t in best condition so I couldn’t show as much as I would have liked, however we will do our best to deliver a better performance in the future.”
The members felt burdened as this is the first project of Girls’ Generation. Tiffany shared, “Other members have sent in many encouraging text messages. We watched the ‘Twinkle’ music video together and joked that the company seemed to put in a lot of effort. It seemed that members became fonder of each other as we spend time apart.”
Taeyeon added, “It seemed long ago since all of our members took a photo together. However these days when our members meet we take photos together and say that we miss each other more.”